The programme enables developing the kind of knowledge and expertise that is needed to understand the phases of internationalization and to manage sales organizations. By emphasizing the core themes of internationalization, business-to-business sales, and cross-cultural communication, the programme provides the path to becoming a valuable leader and sales professional. Both academic research and practical case exercises encounter in the curriculum, and the latest research findings are utilized while providing the techniques and tools that companies use to increase their sales in the global market. The newest theoretical findings are effectively combined to real life case exercises, provided by the programme partners. Extensive networks to local and global enterprises and internationally distinguished business schools diversify the content by providing interesting visitors and opportunities for international co-operation.

The programme students acquire advanced knowledge in international business and sales management related theories and practices. They will understand the phases of internationalization process and learn how to develop and manage business in an international setting. Students will develop their managerial skills in order to manage sales processes, to coordinate and develop value chains and systems, and learn what the key strategies for sales management are. Students will also improve their cross-cultural communication competence. A variety teaching methods guarantees an interesting, challenging and motivating learning environment for the students. The programme includes plenty of rehearsals, case studies and real-life experiences on business challenges. The programme students acquire important knowledge and readiness to operate in a global business environment in various organisations and roles. Additionally, the programme provides tools to operate successfully in an academic field.

Career or after graduation opportunities

International organizations and sales units encounter leadership challenges and continuous environmental changes related to customers, buying processes, technology, and knowledge intensiveness. In response to the increasing importance of international sales management skills and knowledge, this programme has been developed to enable students to compete in the expanding and increasingly competitive global labour market. This degree provides the route to career success in a wide range of managing and sales posts, and is increasingly valued by employers worldwide.

The programme prepares graduates for challenging careers in private companies or public institutions in strategic and management positions at local, national, international and global levels. The gained competence opens up numerous career opportunities for example in international business expert, consultant, and sales, account, marketing or strategic management positions.

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Master's Degree in Economics and Business Administration


1 November 2018 – 31 January 2019

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Autumn 2019


120 credits, 2 years of full-time study


Faculty of Social Sciences and Business Studies / Business School


University of Eastern Finland, Kuopio Campus




8 000 €


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